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Top Tips For Author Self-Promotion

By on August 5, 2019
Top Tips For Author Self-Promotion - Writer's Life.org

Promoting yourself as an author is not always easy. Not only can the number of ways and different avenues you can take seem somewhat overwhelming, but the idea of actually trying to convince other people that your writing is worth paying attention to when you are not even sure of that yourself can feel particularly daunting.

We all know that selling books is hard work, and if you don’t have a big publisher behind you or a massive budget for marketing, you are going to have to do the lions share of the work yourself.

Promoting your work is hugely important. You can't just post your book on Amazon and somehow hope that people will read it. The market is thoroughly saturated, and there are now more books than there are readers to read them.

Learning how best to sell yourself as a writer is the only way you can hope to stand a chance!

So what is the thing you can do to help boost your author profile and get your book noticed?

Get social media savvy

Nowadays no matter how much we might try to resist it, social media is key to building a platform, reputation and a fanbase. Open several social media accounts to tap into different niches and interests and find different followers.

Have a great and useful author website

Having a good author website is essential and a stable platform where you can promote your book. However, it is essential to make your author website not unique, exciting and eye-catching, but also useful. Make it easy to navigate, many it easy for fans to buy your book. If you don’t do this, you might attract visitors but not boost your book sales, and that’s kind of missing the point.

Write a captivating bio and introduction to your book

Spend time and make a real effort to create an author bio that says something about you, that gives the reader a picture of who you are and what you are about. The same goes for your book blurb. This is the one chance you have to get potential customers interested in what you are selling, make it the best thing you’ve ever written!

Get reviews

Keep making an effort to get reviews for your book. The more positive review you have, the more popular you’ll seem and the more new readers will trust that if they buy your book, they’ll be getting a good read.

Blog your heart out

Blogging is a great way to promote yourself as an author. Keeping a blog up to date takes time and effort, and needs promotion in itself. However, the long-term rewards of a successful blog make it so worthwhile. Every single time you create a new post you are boosting your Search Engine visibility and reaching potential new fans.

Behave like a professional

Promoting yourself can be tedious, disappointing and frustrating at times, but ranting and raving, moaning and griping or giving up before you have given it all won’t help you or your book. Always stay calm and professional and remember that perseverance is key.
Selling yourself as a writer may not come naturally, but it is an essential part of any writers road to success, so follow the tips above and start selling yourself today!

bethany cadman

Bethany Cadman - bethanycadman.co.uk

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