Increase Your Book Sales – Top Tips To Get Your Book Noticed

At the end of the day, all authors who have written book have one goal in common - to sell more copies of it.

It doesn’t matter what success means to you; it doesn’t matter whether you have lofty aspirations to be a world-renowned writer, a millionaire, or just to sell a few hundred copies, or even any at all. Once you have reached the stage where you are making your book available to buy, you want people to buy it!

Of course, achieving that is easier said than done, and once you have exhausted all your friends and relatives, your book sales can go from full flow to a rather depressing trickle, and then stop altogether.

Without putting the proper time and effort into marketing your book, those sales are never going to increase. So if you want to get your book noticed, and therefore get more people buying it, follow these useful tips to increase your chances of success.

Word of mouth

Word of mouth recommendations should not be underestimated. A person is so much more likely to buy a book if it has been recommended to them by someone they trust. The more people who read your book, like it and talk about it, review it and share it with others, the more exposure it will get, and the more likely others will read it too.

While this concept is relatively straightforward. Putting it into practice is not. It is all well and good asking friends and relatives to review and share your marketing posts about your book, but unless you happen to have some particularly famous friends, their 200 Twitter followers won’t quite cut the mustard.

Start early

A strong marketing plan will see you doing plenty before your book has even been released. In fact, before you have started writing your book altogether. Build relationships with influential bloggers and writers, learn what your readers want, work hard to increase your readership before you launch your book and make sure they know it is coming so they are eager for more.

Make sure it can be seen

There are millions of books out there, and therefore millions of authors, just like you, who are clamouring for attention. Discoverability is the most important aspect of marketing your book. You need to make sure it is seen by people who will be interested in it.

There are a huge number of ways you can do this.Understanding SEO, researching your audience, creating targeted ads, understanding metadata, asking for reviews, sending out press releases - the list goes on. Use your book to get creative - where is it set? When is it set? What is the theme? Is there anything you can do to link it to other significant events or occasions or trending topics - if you can use these in your marketing? Write guest posts, submit your book to free review sites, build your social media profile, and record a book trailer.

Keep writing

Don’t use all your time and energy marketing your book without thinking about sitting down to write another. Start your next book straight away, that way you won’t keep your fans waiting ages for your next release and will be able to keep them excited and intrigued. If you wait too long, they could cool off, and you may well be back to square one. Make life easier for yourself and keep that writing coming!

Increasing your book sales is challenging, but as with the entire writing process, time and effort are what makes all the difference! So just keep going and you can make a significant difference to how successful your book becomes.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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