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Freelancers! How To Build Your Writing Brand

By on October 11, 2017
Freelancers! How To Build Your Writing Brand - Writer's Life.org

Starting out on your own as a freelance writer can be a daunting experience. But it's hugely exciting too. Many writers who also love to write fiction embark on this path as a way to earn extra money while working on their novel.

When it comes to making it as a successful freelance writer, there are lots of things you can do, and one of them is building your writing brand to showcase your expertise and gain bigger and better clients! Here are some tips to help you:

Think about what you want and where your talents lie

What kind of writing do you want to do? What are you passionate about? Do you have any specialist knowledge? Do you have any particular talents? Before you even start setting up your freelance business think about this and work out exactly what it is you want to do and what you are hoping to achieve.

Capture your USP and what makes you valuable

To have a successful freelance writing brand, you need to be able to sell yourself. What makes you unique? Why should a client choose you over another freelancer? What experience do you have? Why do you bring value? Asking yourself these questions and being able to capture the answers succinctly and precisely will help make your brand clearer and win you more jobs.

Create a great website

A great website is your platform to showcase exactly what you can do and make your brand very clear. Spend some time on your website, get outside opinions. Make sure people’s impressions match what you want your brand to be.

Specialise and create a particular style

While there is nothing wrong with having fingers in lots of pies, if you specialise in a particular genre or area of writing and have a very specific style this will help you with your branding and your marketing too.

Reach out to people

Don’t sit and wait for people to come to you. You need to make your brand known, and the only way you will do this is by contacting relevant people and showing them what you are made of!

Build a portfolio

A great writing portfolio speaks volumes about your writing brand, so make sure you have one, and always ask for reviews and recommendations from satisfied clients too.

Learn about marketing and SEO

Being knowledgeable about how to market your brand and make your website more visible will prove invaluable when it comes to promoting your brand and winning more clients. So do your homework and learn how best to market yourself, and you’ll reap the rewards of the effort you put in.

These tips will help you shape your brand and get it out there and into people’s minds. As soon as you begin to build up your brand and the more time and effort you put into doing so, the more noticeable and memorable your brand will become. Soon you’ll be the go-to freelancer for whatever it is you’ve decided to specialise in - and what could be better than that?!

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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