How To Create Viral Posts

By on December 13, 2018

Whether you are looking to increase your Facebook page followers, get more people reading your blog or boost your Twitter following, writing a viral post can get you noticed as not only will that particular piece of content be shared over and over but people will search out more of the same from you.

While many authors roll their eyes at the thought of dedicating time and energy to social media, doing so can not only widen your readership but can also make you more appealing to agents and publishers as well.

It’s no mean feat to get your content seen by the right people, and sometimes it can feel that no matter how hard you try it is challenging to get people to engage.

So if you want to gain some serious attention and increase your chances of creating a post that goes viral, what can you do?

Here are some helpful tips

Pay attention to your lists

You shouldn’t just be posting content that doesn’t say anything. You need your content to matter. Start by creating informative lists that offer exciting and smart insights that teach people how to do something quickly and effectively.

Stay up to date

If you want to increase your chances of going viral, you need to make sure you are reporting on the most recent trends, products, lessons, talks, insights and so on in your particular niche. Stay up to date and completely in the know around your topic and then think of exciting angles and creative ways to comment on them.

Become an authority

If you want people to pay attention to what you have to say you need to position yourself as an authority in that subject. Learn everything that you can about your niche and then learn some more. Be completely confident in what you are saying, gain the trust of your audience by gathering reviews and testimonials from others who are willing to shout about the fact that you are a bit of an expert in your field.

Be unique (and yourself)

The most important thing, however, is to stand out from the crowd. You can do all of the above and still not get anywhere because everyone else is doing the exact same thing. However if you are saying something nobody else is saying, if you are using your unique voice and take on the world to cause a bit of an uproar or open people’s eyes or make them think in a different way, that’s what going to make people want to share and engage with your content.

So every single time you write a post you need to think about what it is you are saying, about who you are saying it to, and about how you are saying it.

Be bold, be creative, be humorous if you can. If you take a proper stand, then that’s what will make the difference, don’t be middle of the road, trust your instincts, go with your gut and say what you want to say!

Viral posts become so because they are saying something that matters, something that resonates with people or tickles them or gives them food for thought or challenges them to see things differently. So that is what you should strive for above anything else. Doing so will also mean you are staying true to yourself and what you believe in - and no amount of viral posts, Facebook shares or Twitter followers is more important than that.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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