Copywriting Tips Revealed

By on June 6, 2021
Copywriting Tips Revealed

Writing good copy takes time and practice, but with these copywriting tips, you'll be well on your way to crafting great content in no time. If you understand the fundamentals of what makes a good piece of writing, you’ll find that you can apply these trade secrets to any topic and come out with a decent article at the end.

Copywriting tips for content that stands out!

So when it comes to writing slick, smart copy, what are the secrets that will make yours stand out from the crowd?


When it comes to excellent writing, research is absolutely paramount. It would help if you started your research before you even think about writing the article. Research takes many forms, and you’ll need to investigate the following to make sure that your writing is top-notch.

Audience - first, you need to consider who you are writing this piece for. Do lots of research into your target audience to give you a far better idea of how to make sure that they’ll engage.

Topic - you need to research your topic to make sure that you are as informed as possible.

Competitors - it would be best if you considered what your competitors are doing to ensure that you aren’t plagiarising, that your topic is relevant and that it hasn’t already been done to death.


The structure of your piece should be carefully laid out. Think about employing a storytelling method. Make sure that you have a strong opening that demands attention, an informative and clear structure, and a strong conclusion that leaves your reader completely satisfied. 


While focusing on your writing is most important, you should also think about how to break up your piece make it more readable. Find some interesting, eye-catching images to add to your article and boost its appeal.

Value & Purpose

Make sure that your content has value and purpose. Your writing should bring some value to your readers, whether that’s information, problem-solving, entertainment, or so on. You should also think about what its purpose is. What do you hope to achieve by writing it?

Grammar, spelling, and punctuation

Make sure that your article has excellent grammar, spelling, and punctuation. Doing so will make it more professional and readable too.

SEO optimization

Even if you write the best article in the world, it won’t be very effective if no one can find it. Make sure that you’ve thought about keywords and search intent and optimized your piece so that it will get in front of the right readers.

Originality, creativity, & polish

Finally, think about how to can ensure your article is original. Don’t be afraid to use your imagination, think outside the box, and give it some creative flair. These finishing touches are what will help ensure your article stands out. 

By using the above as a checklist each time you write a new piece of content, you can feel confident that you are delivering a great article that will reach your target audience, provide them with value and motivate them to act. Good luck!

Now you've learned some great copywriting tips, why not read about how to use readability tests to improve your writing?

About Beth Cadman

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