How To Write Blog Posts People Will Read

By on April 23, 2018
How To Write Blog Posts People Will Read - Writer's

We all know how invaluable writing a blog can be. A blog is a fantastic platform from which you can showcase your work, reach out to new audiences and develop your fanbase.

A great blog gives readers insight into what your writing might be like as well as more of a picture as to what you are like as a writer. Keeping a regular blog keeps you writing (so you’ll never get rusty) and the best blogs can even make money too.

Of course, for many writers, the idea of writing a blog can seem daunting, and you understandably don’t want to go to all that time and effort to write one if no one is going to read what you’ve written.

So how do you write a blog post that will capture people’s attention, one that people will be able to find, and will go on to share with others?

Research your audience

Not everyone likes to read the same thing. So when you write a blog post, you need to think about who you are writing it for. Research your audience, then craft something you know they’ll have interest in. Knowing your audience will help when it comes to promoting your blog too.

Answer questions, entertain, provide value and solve problems

Good blogs are good because they are helpful. They teach people something; they answer questions they’ve been dying to know the answers to. They make them laugh or tell a story which captures their attention and imagination. When you write your blog put yourself in the position of the reader, what do they want to know? What would make them sit up and pay attention?

Say something different, or if you can’t, at least say it better

There is so much content out there, so if you are going to write a blog, you need to make yours stand out from the crowd. Spend time thinking about topics you’d like to cover, and how you could take an unusual slant on them, or write from a different point of view. If you can’t find a unique topic to write about, at least make your post the best post on that topic that there is!

Make it readable

If you want your blog post to be read by lots of people don’t show off by making it too smart. Avoid super complicated subjects where lots of prior knowledge is needed to understand what you are talking about. That’s not to say you shouldn’t make it fun and exciting, just don’t exclude or frustrate your readers by trying too hard. Simplicity is key.


Once you have written and published your blog post, don’t just let it sit there. You need to tell people you’ve written it. Share it on social media, and consider boosting it via your social media channels too. Guest blogging is a great way to make a name for yourself and will expose you to ready-made audiences so find some well-established blogs that fit your style and cover the same sorts of themes and get in touch to see if you can blog for them.

Make it easy to share

Don’t forget to encourage your readers to share your posts, and make it easy for them to do so! If they’ve enjoyed it, they’ll be happy to promote it for you.

These tips will help you to craft engaging, exciting and unique blog posts that will be seen, read and shared. So next time you are writing a blog post follow the above to get the most out of it and make your hard work worthwhile.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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