Make Your Facebook Author Page Stand Out!

By on June 18, 2021
Facebook Author page - picture of an open book

When it comes to marketing our books, having a good social media platform can be very helpful. For most authors, Facebook is one of the least daunting places to start book promotion, and having a Facebook author page is a great place to begin.

Your Facebook Author Page Matters!

However, with more and more authors using Facebook to try to get their books noticed by their audience, how can you make yours stand out?

First, let’s look at why you should have a Facebook author page. There are many benefits to creating one. For a start, Facebook has over a billion users, so chances are that a huge majority of your target audience will use it. This means you can gather and communicate with all your fans at once here, and it’s a fantastic place to grow your fan base as well. If people are impressed with what they see, they can easily share content and get their friends to like your page too. So any kind of interesting information can go here.

Facebook is where you can communicate directly to individual readers, you can announce new releases and upcoming events and you can link to your author website, to published articles, and to where customers can buy your book too. You can also use it to create advertisements to promote your book to a wider audience and specify your target demographic so you can rest assured your advert will be seen by those most likely to engage with it. 

So once you have set up your Facebook author page and added all the information, what can you do with it?

Use it to grow your email subscribers.

Every author knows that having a strong email list can make or break your book’s success. So the more time and energy you invest into growing this list, the better. You can install buttons such as a sign-up button to link to a page on your author's website to sign up for your newsletter.

Share news

Facebook is also a great place for you to share news about what’s going on with you. If you use it wisely, Facebook is the ideal platform for getting to know your readers and allowing them to get to know you, this forms a deeper connection and loyalty, which means your fans will go with you all the way through your writing journey. 

Try out Facebook live

Facebook live is another great feature that can help you engage with your fans. This is where you create a live video that people can join into and comment on as you create it. Ideal for virtual book readings and Q&A’s, or even conducting interviews.

So there you have it, to make your Facebook author page stand out, make sure you are taking advantage of all its features and use the metrics and analytics features to help you see what’s working and what’s not too. If used well, a Facebook author page can help you secure success as a writer, so don’t underestimate its power!

Now you've learned about how to set up a Facebook Author page, why not read about how to promote your writing on social media?

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