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What Is Evergreen Content And How Can It Help Your Blog?

By on June 3, 2017

We’ve all been told that writing a blog is a great way to increase our fan base, help boost our social media ranking and get more readers interested in our work. Whether you love writing your blog or hate it, there are some things you can do to make your life easier and keep your blog up to date, generating interest and hopefully making you money too!

What is Evergreen content?

So, first of all, let us define Evergreen content.

Evergreen content is content that is always in demand. This means that your readers will always be interested in it, new readers will always be looking for it and it will never become useless or irrelevant. Evergreen content won’t require you to change it or update it as time passes to keep it interesting, useful or popular. In the fact, the best Evergreen content is a piece of writing that people will always search for, no matter the time of year or how much time passes.

What kind of Evergreen content could you write?

There are lots of different types of Evergreen content that you could include in your blog. Helpful guides on how to create something, advice and tutorials will always remain popular. If you stick to subjects where that advice is unlikely to need to change, you can write a wealth of Evergreen content that will be helpful to your readers.

So why will doing so help your blog?

It’s good for SEO

Search Engine Optimisation (SEO) is how you keep your blog visible. If you have good SEO, your content will come up as a top result when people search for relevant things in Google - meaning they are more likely to find your blog, to read it, and to become a fan of yours. If you write Evergreen content people will continue to click on links to your articles, increasing traffic to your website, boosting your rankings and keeping you at the top of those search engine results.

It remains relevant

If you don’t particularly enjoy writing blog posts, creating Evergreen content means that your blog will always be relevant, you can even repost old blog posts to keep your blog looking relevant and updated. If you’ve got lots of useful information on your blog that you know your readers will want, they will keep coming back there regardless of whether it was written yesterday or three months ago.

It generates continued revenue

If you are hoping to make a bit of extra money from your blog, having Evergreen content is one of the best things you can do. Doing so is a simple way to make sure that your blog posts will continually generate income regardless of when they were published. You can also use these posts to link to your book or other posts to encourage your readers to become fans and to buy your work!

So if your goal is to increase traffic to your blog, create a wide fanbase of readers and to sell your products and services, Evergreen content is really a no-brainer - so next time you write a post, consider whether it really is timeless, useful and relevant to your readers - if it does then keep on creating more posts like it and you’ll see a boost in your rankings, your readership grow and even generate more income for yourself too!

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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