3 Ways To Produce Mind-Blowing Content

By on July 25, 2016
3 Ways To Produce Mind-Blowing Content - Writer's Life.org

So you have written a piece of content. It might be for your blog or a piece you have been commissioned to do for someone else. Either way, when you publish it, you will have the same three aims.

To get as many people as possible to read your content
To excite and engage your readers with the images you have chosen
To motivate readers to click links/ buy products/ get them to behave in the way you want them to.

When you are trying to communicate with people, to get a message across to them, and to make them sit up and take notice of what you are doing, you need to pay attention to every single aspect of it. Beautiful, compelling and persuasive content doesn’t just happen. It takes planning, focus, and careful editing.

If you are methodical in your approach, readers will not only be happy to receive and read your content; they’ll behave in the way you wanted them to after reading it too.

So how do you produce content that gets readers motivated? Apart from the obvious things such as writing well, and writing on subjects that you know will interest your readers, here are three quick fixes that will help you to catch the attention of more readers and make them engage with what they are reading.

Make your headline outstanding

Your content headline is the first thing your readers (and potential customers) will see. It needs to be eye-catching, understandable and relevant. To be eye catching it needs to excite readers, and to use interesting words that pique their interest.

Using powerful words in your headlines will make you readers unable to scroll past. You can find brilliant lists of emotive words to use online - take a look at them.

Making your heading understandable and relevant is also important. You need to summarise neatly what kind of information your post contains. It is all well and good writing a headline that will get attention, but if your content fails to match it, your readers will quickly lose interest, feel cheated and refuse to give you a second chance.

Use brilliant images

An image speaks a thousand words. Images are fantastic for conveying lots of information in a succinct way. Choose striking images to complement your content, ones that back up what you have written, yet break up the text, engage your reader's brains in a different sort of way, and keep them interested in what you have to say.

Persuade your readers with links and call to action buttons

All content should have a purpose. It might simply be to engage and inform your readers; it might be to get them to buy your product. Whatever you are trying to make your readers do, be it sign up for a mailing list or buy your book, you need to have a clear call to action or link that makes it as easy as possible for readers to do what you want them to do. Spell it out for them, don’t try to trick them into it or be clever. You’ll simply confuse and lose your audience which will render your content ineffective and waste your and their time!

Use these three tips for each and every piece of content you write. In doing so you know you’ll be covering the basics to reach out to more readers, keep them interested and motivate them to act.

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

Bethany Cadman -author of 'Doctor Vanilla's Sunflowers'

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